By: the Federal Trade Commission (FTC)
While cross-device tracking provides benefits to consumers and industry, it is important that consumers are informed and able to control tracking that occurs across their devices. FTC staff recommends that those entities with direct consumer-facing relationships and those engaging in cross-device tracking be transparent about their data collection and use practices; improve choice mechanisms to provide consumers control over their data; provide heightened protections for sensitive data; and maintain reasonable security.
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