Thursday, 9 February 2017

US | Cross-device tracking - An FTC staff report

US | Cross-device tracking - An FTC staff report:

By: the Federal Trade Commission (FTC)

IV. Conclusion:

While cross-device tracking provides benefits to consumers and industry, it is important that consumers are informed and able to control tracking that occurs across their devices. FTC staff recommends that those entities with direct consumer-facing relationships and those engaging in cross-device tracking be transparent about their data collection and use practices; improve choice mechanisms to provide consumers control over their data; provide heightened protections for sensitive data; and maintain reasonable security.

Read more: introduction with link to full text

See also: full text in PDF

Via: Privacy & Information Security Law Blog

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